Amazon among frontrunners for stadium naming rights as Levy eyes record £250m deal

Amazon have emerged as one of the frontrunners for the naming rights of Spurs’ new stadium, according to the Daily Mail.

The firm are understood to have lodged their interest, with Daniel Levy aiming to secure a £25m a season deal that will run for ten years. If successful, he will secure the most lucrative stadium naming rights in history.

Spurs already have ties with Amazon, having spent the season filming the behind-the-scenes documentary, ‘All or Nothing’, but there is understood to be a number of other interested parties, with Spurs’ kit sponsors Nike among them.

The appeal for potential sponsors is obvious – not only is Tottenham now established as a major Premier League club, their new state-of-the-art stadium is also set to host NFL games, as well as numerous high-profile sporting events and concerts.

Levy will want to finalise a deal quickly in order to help meet the loan repayments on the £1billion stadium, especially with the anticipated loss of Champions League income next season.

The news comes after Tottenham became the first Premier League club to host a coronavirus testing operation at their stadium, with the basement car park being used as a site for drive-through tests for North Middlesex University Hospital staff and their families.